Privacy
Policy

Overview

This Privacy Policy applies to GTM Ready Ltd and covers all personal data collected through our website (gtmready.ai) and any communications with us.

By using our website or submitting your details via our contact form, you acknowledge that you have read and understood this policy.

Information We Collect

Information you provide directly

When you fill in our contact form or email us, we may collect:

• Full name
• Email address
• Company name
• Phone number
• Details of your enquiry or business challenge

Information collected automatically

When you visit our website, we may automatically collect certain technical data including:

• IP address and approximate location
• Browser type and version
• Pages visited and time spent on site
• Referring website or search terms
• Device type and operating system

How We Use Your Information

We use personal data only for the purposes for which it was collected. This includes:

We will never sell your personal data to third parties or use it for unsolicited marketing without your consent.

Cookies

We use cookies to improve your browsing experience and understand how our site is used. A cookie is a small text file stored on your device.

Types of cookies we use

You can withdraw your cookie consent at any time by clearing your browser cookies or adjusting your browser settings. Disabling certain cookies may affect site functionality.

Sharing Your Data

We do not sell, trade, or rent your personal information to third parties. We may share data with:

• Service providers — trusted third parties who help us operate our website and deliver services (e.g. email providers, CRM platforms), who are bound by confidentiality agreements
• Legal authorities — where required to comply with applicable law, court order, or regulatory authority
• Business transfers — in the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction

All third-party processors are required to handle your data securely and in accordance with applicable data protection laws.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

• Enquiry and contact data: up to 3 years from last contact
• Client engagement records: 7 years (to meet legal and accounting obligations)
• Website analytics data: up to 26 months

After the applicable retention period, data is securely deleted or anonymised.

Your Rights

Under UK GDPR and applicable data protection legislation, you have the following rights:

• Right to access — request a copy of the personal data we hold about you
• Right to rectification — ask us to correct inaccurate or incomplete data
• Right to erasure — request deletion of your personal data where there is no compelling reason to continue processing it
• Right to restrict processing — ask us to limit how we use your data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interests
• Right to withdraw consent — where processing is based on consent, withdraw it at any time

To exercise any of these rights, contact us at craig@gtmready.ai. We will respond within 30 days.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These include:

• Encrypted data transmission (SSL/TLS)
• Access controls limiting who can view personal data
• Regular review of our data handling practices

While we take every reasonable precaution, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of data transmitted to us.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please get in touch:

This policy may be updated from time to time. We will notify you of significant changes by posting a notice on our website. The date at the top of this page reflects when it was last revised.